Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 3 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […] 
Monthly Archives: June 2011
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 3)
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 2)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 2 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 1)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 1 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Managing global social communities: An interview with Eleftherios Hatziioannou for the Marketing Week (Greece)
NATHANIEL HANSEN, CEO OF THE SOCIALIZERS INTERVIEWS Eleftherios Hatziioannou 1. How do enterprises handle the 24-7 nature of online social communities? This is indeed one of the big challenges business have to deal with in a truly globally connected world where people get more and more used to non-stop real-time interaction. When Europe goes to […]
Posted in public Tagged brands, change managament, community, management, marketing, social media 1 Comment
How Mercedes Benz Successfully Uses Social Media to Engage
Season 2 Premiere. Brian Solis talks with Eleftherios Hatziioannou, former Global Social Media Manager at Mercedes-Benz (Currently at s.Oliver as of January 2011).