httpvhd://www.youtube.com/watch?v=Fy0ZoAM9YUQ 
Monthly Archives: July 2011
Great interview with Gary Vaynerchuk and Brian Elliott on Behind the Brand: How business must adapt to social media
Posted in public Tagged Change Management, Gary Vaynerchuck, inspiration, Social Business, social media, The Thank You Economy Leave a comment
Six questions asked by Mauricio from Escobar Digital (Australia)
1. What are you currently doing and why is it exciting? First of all THANK YOU for contacting me all the way from Down Under, Mauricio! This is actually a fantastic intro to this interview. You are sitting in Australia and I am sitting in Germany right now. A mutual friend introduced us as he […]
Posted in public Tagged change managament, Eleftherios Hatziioannou, how to, interviews, KPIs, social media 3 Comments
The paradigm shift: Why you better say good bye to the good old ONE WAY street!
I have started my career working inter alia on international marketing campaigns for TV and print. So I learned marketing the old way. I remember the good old times very well. Whenever there was something to communicate, e.g. a product launch, we hired a creative agency, briefed them and expected some creative (and most of […]
Posted in public Tagged change, conversation age, marketing, social media, word of mouth Leave a comment
What happened to the good old conversation? And why communities have always been around.
Looking at human beings and human behaviour there are a few things that clearly stand out. We always loved social interaction and communication. When not busy hunting our food or securing our reproduction we always liked to communicate, express our opinion, have debates and discuss topics that are important to us. It is part of […]
Posted in public Tagged brian solis, change, Conversation prism, Eleftherios Hatziioannou, human behavior, social media 1 Comment
Winning in Social Media by understanding basic human needs – why Abraham Maslow knew that Facebook will be a success.
Technologies change, our basic human needs don`t or like Peter Economides coined it lately at a conference in Cyprus: “Everything has changed. Nothing has changed.” Yes, we are living in a fast changing world. Every day there is a new hot startup or product which facilitates or sometimes complicates our lives. The same counts for […]
Posted in public Tagged human needs, Maslow, Peter Economides, Social Business, social media Leave a comment
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 5)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 5 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 4)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 4 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]