Latest presentation of Peopleizers and The Socializers at the Webit Expo in Sofia. It has been an honour to be there and speak along with amazing people of the digital industry in Europe. Many thanks and congratulations to Plamen Russev and his team for putting this together. Great job! The Sweet Spot View more presentations […] 
Monthly Archives: October 2011
The Sweet Spot: Why it takes technology AND people to succeed in the social web
Posted in public Tagged Eleftherios Hatziioannou, Peopleizers, Social Business, social media, social media manager, The Socializers, Webit Leave a comment
The salesman, the billionaire and the car that was never sold…
I have written about the importance of differentiating when talking about numbers as core metrics for success in the social web. Of course numbers are important (sometimes even beautiful), however we need to look deeper before we make conclusions. Because sometimes things are not as they seem. This leads me to a inspiring story I want […]
Posted in public Tagged customer service, human needs, humanizing business, social media, social media metrics, value of fans 3 Comments
Sorry to disappoint you guys: SIZE does not always matter – at least not in the social web
I wanted to write a post about this topic for a while now as I was confronted many times with this question. And a friend of mine had a similar dicussion with one of her business partners recently. So she asked me: Does SIZE really matter? No, don`t worry, this was a professional question and […]
Posted in public Tagged Community Management, facebook, interaction, KPIs, social media metrics, success 4 Comments