We have recently conducted a little research project for a client who is interested in the intersection of sports, marketing and new/social media. What we`ve learned should be useful for any brand and/or (sports) marketer. 8 Lessons to Learn: Build Communities: Don`t just think of your product/ service/ campaign as stand-alone solution. Think of it […] 
Monthly Archives: January 2013
Sports Go Social: 8 Lessons To Learn For Brands and (Sports) Marketers
Posted in public Tagged brands, communities, Community Management, content, content marketing, Global, social media, Sports Leave a comment
Cheers to 2013! An interview with Richard Lewis – the ABSOLUT brand guru and an amazing human being
I wanted to start the year with something special… And here it is! I am particularly happy to present this interview to you. Why? Because I can introduce you to one of the people who are a source of inspiration to me. A brand guru, a master of branding and above all a wonderful human […]
Posted in public Tagged advertising, branding, brands, Eleftherios Hatziioannou, interviews, marketing, richard lewis, the new marketing Leave a comment