Brian Solis is one of the leading voices in the space of new media and their impact on the business world. We´ve been in contact over the past few years after speaking at the same event in Germany organized by EUCOM. He did also invite me (Lefti) later to his Revolution Series to discuss my […] 
Category Archives: public
What´s the future of business? Brian Solis answers this question at SXSW 2013
Sports Go Social: 8 Lessons To Learn For Brands and (Sports) Marketers
We have recently conducted a little research project for a client who is interested in the intersection of sports, marketing and new/social media. What we`ve learned should be useful for any brand and/or (sports) marketer. 8 Lessons to Learn: Build Communities: Don`t just think of your product/ service/ campaign as stand-alone solution. Think of it […]
Cheers to 2013! An interview with Richard Lewis – the ABSOLUT brand guru and an amazing human being
I wanted to start the year with something special… And here it is! I am particularly happy to present this interview to you. Why? Because I can introduce you to one of the people who are a source of inspiration to me. A brand guru, a master of branding and above all a wonderful human […]
Interview for IN Business Cyprus December edition: “Listen to Social media. And never stop Listening!”
Eleftherios had the pleasure to answer some interesting questions prior to his appearance at the 9th Marketing Forum in Cyprus which will take place on Friday Dec 7th, 2012. The article you see above has been translated into Greek. You will find the full set of questions and answers here: IN Business: Which role play […]
Let´s get over it! It`s not about us (the Marketers and PR Pros) – it´s about embracing all voices out there
Watch video here: PR Managers Creating Circles with Customers and Stakeholders We – the Marketers and PR Pros – have to understand that the world has changed and that we have to adapt to these changes. Companies are like open books. We cannot control our images anymore, at least not to the extend it was possible […]
Rebirth Conference 2012: The New PR – How to become a brand among friends
If you are interested in learning how the New PR can be integrated in your daily efforts and how you can get the most out of it for your own brand/corporation – come and join our lecture on Nov 7th, 2012 at the Rebirth Conference in Portoroz, Slovenia. There we will share our experiences with […]
10 Questions and Answers about Global Brand Communications and Social Media Management (for Automotive).
I have been contacted by Martin Loss – a master student in International Business Adminstration at the University of Hamburg – a few weeks ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about “the role of cultural differences in brand communities and social media marketing”. Although his work is […]
Our view of a successful business today: a balance between People, Technology, Life and Business!
If you look at the graphic above you will see our simplified view of the (business) world. We believe that these four aspects (people, technology, life and business) play a significant role in a successful business today. The only challenge is to find the right balance between the overlapping circles. Why? We believe that that […]
How to get the attention of the C-suite and what happens if they “get” it!
We have repeatedly mentioned the role of leadership in setting an organization in motion (also watch this keynote “From Wall Street to Love Street” held earlier this year in Athens). And we have also stressed the importance of people as change agents in the game of social media engagement. When we talk to people about […]
If you need commuication rules – you probably have a serious HR (not PR) problem!
“If you need communication rules or a social media policy – you don`t have a PR problem, but a serious HR problem instead.” ~ Eleftherios Hatziioannou We had a client meeting today where an interesting conversation emerged. Should employees be allowed to talk on behalf of brand or not? In our open and transparent world […]