I have written about the importance of differentiating when talking about numbers as core metrics for success in the social web. Of course numbers are important (sometimes even beautiful), however we need to look deeper before we make conclusions. Because sometimes things are not as they seem. This leads me to a inspiring story I want […] 
Category Archives: public
The salesman, the billionaire and the car that was never sold…
Sorry to disappoint you guys: SIZE does not always matter – at least not in the social web
I wanted to write a post about this topic for a while now as I was confronted many times with this question. And a friend of mine had a similar dicussion with one of her business partners recently. So she asked me: Does SIZE really matter? No, don`t worry, this was a professional question and […]
The 5 P`s of success: People, people, people, people and people.
No matter if we talk about life, business or both – we strongly believe that PEOPLE are making the biggest difference. And this applies especially for success in the social web: People as decision makers: It takes somebody to take the decision that it is time to move forward, open up and allocate the resources […]
A very inspirational appearance of Robin Sharma – the Paolo Coelho of leadership skills
“Think of yourself as an artist when you go to work every day” ~ Robin Sharma – speaker, author and trainer on leadership skills. If you want to get to know him – start with this book “The monk who sold his Ferrari”. He is a very gifted person who gets leadership skills across by […]
Translation of the latest Marketing Week article about the Online Marketing Conference 2011 in Athens
Human-centered Marketing: Last in terms of time but first in terms of the evaluation of the audience was the presentation of Eleftherios Hatziioannou – former Social Media Manager of Mercedes-Benz. The Greek-German speaker made it clear: We are human beings after all. And this will never change. What has changed is that marketing and communication […]
The social customer and employee require a new playground. Are you ready for it?
The internet and the emerging social technologies have changed the way we communicate and interact fundamentally. Just think of the so-called “digital native” – the generation of people who have never experienced a world without the world wide web. They are wondering how we searched for information before google, how we stayed in touch with […]
Why you should get in touch with the blogosphere and how to organize a blogger event to get the conversation started
We don`t need to tell you that the blogosphere has become a serious medium over the course of the last years. The beauty of blogs is that they are so easy to use and thereby allow more and more individuals to become opinion leaders. You could say that they have democratized publishing and we now […]
Great interview with Gary Vaynerchuk and Brian Elliott on Behind the Brand: How business must adapt to social media
httpvhd://www.youtube.com/watch?v=Fy0ZoAM9YUQ
Six questions asked by Mauricio from Escobar Digital (Australia)
1. What are you currently doing and why is it exciting? First of all THANK YOU for contacting me all the way from Down Under, Mauricio! This is actually a fantastic intro to this interview. You are sitting in Australia and I am sitting in Germany right now. A mutual friend introduced us as he […]
The paradigm shift: Why you better say good bye to the good old ONE WAY street!
I have started my career working inter alia on international marketing campaigns for TV and print. So I learned marketing the old way. I remember the good old times very well. Whenever there was something to communicate, e.g. a product launch, we hired a creative agency, briefed them and expected some creative (and most of […]