I wanted to start the year with something special… And here it is! I am particularly happy to present this interview to you. Why? Because I can introduce you to one of the people who are a source of inspiration to me. A brand guru, a master of branding and above all a wonderful human […] 
Tag Archives: advertising
Cheers to 2013! An interview with Richard Lewis – the ABSOLUT brand guru and an amazing human being
Interview for IN Business Cyprus December edition: “Listen to Social media. And never stop Listening!”
Eleftherios had the pleasure to answer some interesting questions prior to his appearance at the 9th Marketing Forum in Cyprus which will take place on Friday Dec 7th, 2012. The article you see above has been translated into Greek. You will find the full set of questions and answers here: IN Business: Which role play […]
The power of pictures: Why photos are (p)interesting stuff and how marketers can get the most out of them
It`s nothing new that people love pictures. We are very visual. Our brains seem to process visual information much easier than written words. Powerful pictures do touch us. They can flood us with deep emotions. There is a saying: “sometimes one picture can say more than a thousand words”. This should be nothing new for […]