No, the title is not a mistake! What I want to share with you today are some exciting news about my future plans and what comes next for me. In order to do this, I have to look back and share some of the milestones which led me to where I am today. Reflecting on […] 
Tag Archives: change
Marketers, we have failed… But no problem – we can still clean up our mess!
Change happens: The Social Media Awards 2013 in Greece
The Social Media Awards (#smagr) took place on October 10th. The awards were given to Greek brands and agencies for the very first time. Eleftherios Hatziioannou – founder and CEO of Peopleizers – was part of the international judging committee which evaluated all entries in the past few weeks. Lefti’s statement after being part […]
,
Vor einigen Wochen hat Beate Riechers im Rahmen Ihrer Erhebungen zu Ihrer Master-Thesis ein Experten-Interview mit Eleftherios Hatziioannou geführt. Mit kleiner Verzögerung möchten wir Euch heute das Interview zur Verfügung stellen – vielleicht ist der eine oder andere Impuls für Eure Arbeit dabei. 9 Fragen – 9 Antworten zum Thema Journalismus, Blogs und die Veränderungen […]
How to get the attention of the C-suite and what happens if they “get” it!
We have repeatedly mentioned the role of leadership in setting an organization in motion (also watch this keynote “From Wall Street to Love Street” held earlier this year in Athens). And we have also stressed the importance of people as change agents in the game of social media engagement. When we talk to people about […]
Eleftherios Hatziioannou live on SBC with Amaryllis Zeppou. Topic: Social Media for Branding (Greek)
Eleftherios Hatziioannou (founder of Peopleizers) joined Amaryllis Zeppou on her daily show to discuss social media for branding and their impact on life, business and politics. The interview was live on SBC today (June 11th, 2012). Part 1: Part 2: We are happy to read your additional comments. Do you agree with […]
We DIGGIT – an exclusive interview for the Marketing Magazine prior to the DIGGIT conference 2012
Eleftherios Hatziioannou will be one of the main speakers at the DIGGIT conference 2012 in Ljubiljana. The event will take place June 6-7 and it is one of the major conferences for digital communications and IT in the region – along with Webit Expo where Lefti delivered “The Sweet Spot” last year. The local Marketing […]
The paradigm shift: Why you better say good bye to the good old ONE WAY street!
I have started my career working inter alia on international marketing campaigns for TV and print. So I learned marketing the old way. I remember the good old times very well. Whenever there was something to communicate, e.g. a product launch, we hired a creative agency, briefed them and expected some creative (and most of […]
What happened to the good old conversation? And why communities have always been around.
Looking at human beings and human behaviour there are a few things that clearly stand out. We always loved social interaction and communication. When not busy hunting our food or securing our reproduction we always liked to communicate, express our opinion, have debates and discuss topics that are important to us. It is part of […]