Watch video here: PR Managers Creating Circles with Customers and Stakeholders We – the Marketers and PR Pros – have to understand that the world has changed and that we have to adapt to these changes. Companies are like open books. We cannot control our images anymore, at least not to the extend it was possible […] 
Tag Archives: communication
Let´s get over it! It`s not about us (the Marketers and PR Pros) – it´s about embracing all voices out there
10 Questions and Answers about Global Brand Communications and Social Media Management (for Automotive).
I have been contacted by Martin Loss – a master student in International Business Adminstration at the University of Hamburg – a few weeks ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about “the role of cultural differences in brand communities and social media marketing”. Although his work is […]
If you need commuication rules – you probably have a serious HR (not PR) problem!
“If you need communication rules or a social media policy – you don`t have a PR problem, but a serious HR problem instead.” ~ Eleftherios Hatziioannou We had a client meeting today where an interesting conversation emerged. Should employees be allowed to talk on behalf of brand or not? In our open and transparent world […]