Sometimes life itself produces the best stories. You read a book of a fellow change agent, you like it, you spread the word about it and end up meeting the author himself at a conference just a few weeks later. Return on Relationships is a concept coined by Ted Rubin – a colleague whom I […] 
Tag Archives: Community Management
What have “ugly” socks to do with social media? A conversation with Ted Rubin about Return on Relationships
Sports Go Social: 8 Lessons To Learn For Brands and (Sports) Marketers
We have recently conducted a little research project for a client who is interested in the intersection of sports, marketing and new/social media. What we`ve learned should be useful for any brand and/or (sports) marketer. 8 Lessons to Learn: Build Communities: Don`t just think of your product/ service/ campaign as stand-alone solution. Think of it […]
Let´s get over it! It`s not about us (the Marketers and PR Pros) – it´s about embracing all voices out there
Watch video here: PR Managers Creating Circles with Customers and Stakeholders We – the Marketers and PR Pros – have to understand that the world has changed and that we have to adapt to these changes. Companies are like open books. We cannot control our images anymore, at least not to the extend it was possible […]
10 Questions and Answers about Global Brand Communications and Social Media Management (for Automotive).
I have been contacted by Martin Loss – a master student in International Business Adminstration at the University of Hamburg – a few weeks ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about “the role of cultural differences in brand communities and social media marketing”. Although his work is […]
Social Media Conference Athens 2012: “From Wall Street to Love Street” (video)
We have had the honour to speak at the Social Media Conference 2012 in Athens in late April along with Dave Kerpen – CEO of Likeable Media – and other great people. Today, we`d like to share the recorded keynote with you. Watch it and learn more about social media, the triangle of love and […]
Video: From WALL Street to LOVE Street keynote in Istanbul (Dec 7-8, 2011)
This is the video of our presentation at the “Hello I love you” Marketing Summit in Istanbul. Watch it and learn how to get your social media engagement started. This is a step-by-step approach with practical information based on our experience with clients from different industries.
Sorry to disappoint you guys: SIZE does not always matter – at least not in the social web
I wanted to write a post about this topic for a while now as I was confronted many times with this question. And a friend of mine had a similar dicussion with one of her business partners recently. So she asked me: Does SIZE really matter? No, don`t worry, this was a professional question and […]
Translation of the latest Marketing Week article about the Online Marketing Conference 2011 in Athens
Human-centered Marketing: Last in terms of time but first in terms of the evaluation of the audience was the presentation of Eleftherios Hatziioannou – former Social Media Manager of Mercedes-Benz. The Greek-German speaker made it clear: We are human beings after all. And this will never change. What has changed is that marketing and communication […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 5)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 5 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 4)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 4 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]