The Social Media Club Stuttgart organizes monthly meetups for social media professionals. The venue is the Mercedes-Benz Museum which is a great stage for such events. Each month over 200 attendees gather to hear the latest news from the new/social media world and to exchange ideas and share experiences. Stuttgart is also known for its […] 
Tag Archives: Global
Next keynote coming up at the 25th Social Media Night in Stuttgart
Sports Go Social: 8 Lessons To Learn For Brands and (Sports) Marketers
We have recently conducted a little research project for a client who is interested in the intersection of sports, marketing and new/social media. What we`ve learned should be useful for any brand and/or (sports) marketer. 8 Lessons to Learn: Build Communities: Don`t just think of your product/ service/ campaign as stand-alone solution. Think of it […]
10 Questions and Answers about Global Brand Communications and Social Media Management (for Automotive).
I have been contacted by Martin Loss – a master student in International Business Adminstration at the University of Hamburg – a few weeks ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about “the role of cultural differences in brand communities and social media marketing”. Although his work is […]