The Social Media Awards (#smagr) took place on October 10th. The awards were given to Greek brands and agencies for the very first time. Eleftherios Hatziioannou – founder and CEO of Peopleizers – was part of the international judging committee which evaluated all entries in the past few weeks. Lefti’s statement after being part […] 
Tag Archives: marketing
Change happens: The Social Media Awards 2013 in Greece
Cannes Report – From Profit To Purpose: Marketing can change the world (Coca Cola Case)
Today we would like to share one of the main lessons we’ve learned during the Cannes Lions International Festival of Creativity. Peopleizers was part of a delegation – the BW Lions – from Baden-Wuertemberg which travelled to Southern France to represent the creative scene of Stuttgart. We were a mixed group of agencies, photographers, film-makers […]
Cheers to 2013! An interview with Richard Lewis – the ABSOLUT brand guru and an amazing human being
I wanted to start the year with something special… And here it is! I am particularly happy to present this interview to you. Why? Because I can introduce you to one of the people who are a source of inspiration to me. A brand guru, a master of branding and above all a wonderful human […]
Full video of the keynote presentation at DIGGIT: How to make your digital heart beat.
Eleftherios Hatziioannou opened the DIGGIT conference in Slovenia earlier in June. Watch the full video recording of his presentation here:
From WALL Street to LOVE Street – How to become a brand among friends
We have had the honour to be part of the “Hello I love you” conference in Istanbul (Dec 7-8, 2011) along with Guy Kawasaki, Gary Vaynerchuk and many other great minds of the new marketing space. Special thanks to Peter Economidis for guiding through the conference. And congratulations to the whole team for an amazing […]
Translation of the latest Marketing Week article about the Online Marketing Conference 2011 in Athens
Human-centered Marketing: Last in terms of time but first in terms of the evaluation of the audience was the presentation of Eleftherios Hatziioannou – former Social Media Manager of Mercedes-Benz. The Greek-German speaker made it clear: We are human beings after all. And this will never change. What has changed is that marketing and communication […]
The paradigm shift: Why you better say good bye to the good old ONE WAY street!
I have started my career working inter alia on international marketing campaigns for TV and print. So I learned marketing the old way. I remember the good old times very well. Whenever there was something to communicate, e.g. a product launch, we hired a creative agency, briefed them and expected some creative (and most of […]
Managing global social communities: An interview with Eleftherios Hatziioannou for the Marketing Week (Greece)
NATHANIEL HANSEN, CEO OF THE SOCIALIZERS INTERVIEWS Eleftherios Hatziioannou 1. How do enterprises handle the 24-7 nature of online social communities? This is indeed one of the big challenges business have to deal with in a truly globally connected world where people get more and more used to non-stop real-time interaction. When Europe goes to […]
How Mercedes Benz Successfully Uses Social Media to Engage
Season 2 Premiere. Brian Solis talks with Eleftherios Hatziioannou, former Global Social Media Manager at Mercedes-Benz (Currently at s.Oliver as of January 2011).