Eleftherios aka Lefti had the opportunity to fly to Austin, Texas, for SXSW 2015. It was his 3rd time in the last 4 years. This time he was part of a delegation representing the State of Baden-Wuerttemberg along with 9 more companies/startups. The beautiful thing about SXSW besides tons of great sessions to attend is […] 
Tag Archives: Peopleizers
SXSW 2015 – A brief overview about what we found interesting
Marketers, we have failed… But no problem – we can still clean up our mess!
No, the title is not a mistake! What I want to share with you today are some exciting news about my future plans and what comes next for me. In order to do this, I have to look back and share some of the milestones which led me to where I am today. Reflecting on […]
Our view of a successful business today: a balance between People, Technology, Life and Business!
If you look at the graphic above you will see our simplified view of the (business) world. We believe that these four aspects (people, technology, life and business) play a significant role in a successful business today. The only challenge is to find the right balance between the overlapping circles. Why? We believe that that […]
If you need commuication rules – you probably have a serious HR (not PR) problem!
“If you need communication rules or a social media policy – you don`t have a PR problem, but a serious HR problem instead.” ~ Eleftherios Hatziioannou We had a client meeting today where an interesting conversation emerged. Should employees be allowed to talk on behalf of brand or not? In our open and transparent world […]
Full video of the keynote presentation at DIGGIT: How to make your digital heart beat.
Eleftherios Hatziioannou opened the DIGGIT conference in Slovenia earlier in June. Watch the full video recording of his presentation here:
Marketing Week interviews Eleftherios in anticipation of the Social Media Conference 2012 in Athens (English translation)
This interview was done by Epameinondas Tsakalos of the Boussias Group. It was published in this week’s issue of the Marketing Week (Greece). You can also find a Greek online version of it here. We have translated the interview for you. Enjoy! MW: Most of the marketers have understood by now that they need to […]
Video: From WALL Street to LOVE Street keynote in Istanbul (Dec 7-8, 2011)
This is the video of our presentation at the “Hello I love you” Marketing Summit in Istanbul. Watch it and learn how to get your social media engagement started. This is a step-by-step approach with practical information based on our experience with clients from different industries.
From WALL Street to LOVE Street – How to become a brand among friends
We have had the honour to be part of the “Hello I love you” conference in Istanbul (Dec 7-8, 2011) along with Guy Kawasaki, Gary Vaynerchuk and many other great minds of the new marketing space. Special thanks to Peter Economidis for guiding through the conference. And congratulations to the whole team for an amazing […]
The Sweet Spot: Why it takes technology AND people to succeed in the social web
Latest presentation of Peopleizers and The Socializers at the Webit Expo in Sofia. It has been an honour to be there and speak along with amazing people of the digital industry in Europe. Many thanks and congratulations to Plamen Russev and his team for putting this together. Great job! The Sweet Spot View more presentations […]
The 5 P`s of success: People, people, people, people and people.
No matter if we talk about life, business or both – we strongly believe that PEOPLE are making the biggest difference. And this applies especially for success in the social web: People as decision makers: It takes somebody to take the decision that it is time to move forward, open up and allocate the resources […]