Vor einigen Wochen hat Beate Riechers im Rahmen Ihrer Erhebungen zu Ihrer Master-Thesis ein Experten-Interview mit Eleftherios Hatziioannou geführt. Mit kleiner Verzögerung möchten wir Euch heute das Interview zur Verfügung stellen – vielleicht ist der eine oder andere Impuls für Eure Arbeit dabei. 9 Fragen – 9 Antworten zum Thema Journalismus, Blogs und die Veränderungen […] 
Tag Archives: pr
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Let´s get over it! It`s not about us (the Marketers and PR Pros) – it´s about embracing all voices out there
Watch video here: PR Managers Creating Circles with Customers and Stakeholders We – the Marketers and PR Pros – have to understand that the world has changed and that we have to adapt to these changes. Companies are like open books. We cannot control our images anymore, at least not to the extend it was possible […]
If you need commuication rules – you probably have a serious HR (not PR) problem!
“If you need communication rules or a social media policy – you don`t have a PR problem, but a serious HR problem instead.” ~ Eleftherios Hatziioannou We had a client meeting today where an interesting conversation emerged. Should employees be allowed to talk on behalf of brand or not? In our open and transparent world […]
Why you should get in touch with the blogosphere and how to organize a blogger event to get the conversation started
We don`t need to tell you that the blogosphere has become a serious medium over the course of the last years. The beauty of blogs is that they are so easy to use and thereby allow more and more individuals to become opinion leaders. You could say that they have democratized publishing and we now […]