W. Edwards Deming said some decades ago “The customer is the most important part of the production line”. This was many years before the rise of social media and today it’s more valid than ever. Deming understood that customer focus is THE key aspect of any successful business. No businesses can succeed without serving its […] 
Tag Archives: social business intelligence
When was the last time you hugged your customer? Why customer focus is the only way to go!
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Vor einigen Wochen hat Beate Riechers im Rahmen Ihrer Erhebungen zu Ihrer Master-Thesis ein Experten-Interview mit Eleftherios Hatziioannou geführt. Mit kleiner Verzögerung möchten wir Euch heute das Interview zur Verfügung stellen – vielleicht ist der eine oder andere Impuls für Eure Arbeit dabei. 9 Fragen – 9 Antworten zum Thema Journalismus, Blogs und die Veränderungen […]
Rebirth Conference 2012: The New PR – How to become a brand among friends
If you are interested in learning how the New PR can be integrated in your daily efforts and how you can get the most out of it for your own brand/corporation – come and join our lecture on Nov 7th, 2012 at the Rebirth Conference in Portoroz, Slovenia. There we will share our experiences with […]