The Social Media Awards (#smagr) took place on October 10th. The awards were given to Greek brands and agencies for the very first time. Eleftherios Hatziioannou – founder and CEO of Peopleizers – was part of the international judging committee which evaluated all entries in the past few weeks. Lefti’s statement after being part […] 
Tag Archives: social media metrics
Change happens: The Social Media Awards 2013 in Greece
Marketing Week interviews Eleftherios in anticipation of the Social Media Conference 2012 in Athens (English translation)
This interview was done by Epameinondas Tsakalos of the Boussias Group. It was published in this week’s issue of the Marketing Week (Greece). You can also find a Greek online version of it here. We have translated the interview for you. Enjoy! MW: Most of the marketers have understood by now that they need to […]
The salesman, the billionaire and the car that was never sold…
I have written about the importance of differentiating when talking about numbers as core metrics for success in the social web. Of course numbers are important (sometimes even beautiful), however we need to look deeper before we make conclusions. Because sometimes things are not as they seem. This leads me to a inspiring story I want […]
Sorry to disappoint you guys: SIZE does not always matter – at least not in the social web
I wanted to write a post about this topic for a while now as I was confronted many times with this question. And a friend of mine had a similar dicussion with one of her business partners recently. So she asked me: Does SIZE really matter? No, don`t worry, this was a professional question and […]