Google announced the launch of Google + pages earlier today. You can now build a presence of your business, product or brand on Google +. Watch the official introduction video here. It is basically similar to Facebook Pages which have become an important social property to so many brands over the past few years. A […] 
Tag Archives: social media
Google + Pages arrived: In case you prefer to add us in your circles – you`ll be able to do so:)
The Sweet Spot: Why it takes technology AND people to succeed in the social web
Latest presentation of Peopleizers and The Socializers at the Webit Expo in Sofia. It has been an honour to be there and speak along with amazing people of the digital industry in Europe. Many thanks and congratulations to Plamen Russev and his team for putting this together. Great job! The Sweet Spot View more presentations […]
The salesman, the billionaire and the car that was never sold…
I have written about the importance of differentiating when talking about numbers as core metrics for success in the social web. Of course numbers are important (sometimes even beautiful), however we need to look deeper before we make conclusions. Because sometimes things are not as they seem. This leads me to a inspiring story I want […]
Translation of the latest Marketing Week article about the Online Marketing Conference 2011 in Athens
Human-centered Marketing: Last in terms of time but first in terms of the evaluation of the audience was the presentation of Eleftherios Hatziioannou – former Social Media Manager of Mercedes-Benz. The Greek-German speaker made it clear: We are human beings after all. And this will never change. What has changed is that marketing and communication […]
The social customer and employee require a new playground. Are you ready for it?
The internet and the emerging social technologies have changed the way we communicate and interact fundamentally. Just think of the so-called “digital native” – the generation of people who have never experienced a world without the world wide web. They are wondering how we searched for information before google, how we stayed in touch with […]
Why you should get in touch with the blogosphere and how to organize a blogger event to get the conversation started
We don`t need to tell you that the blogosphere has become a serious medium over the course of the last years. The beauty of blogs is that they are so easy to use and thereby allow more and more individuals to become opinion leaders. You could say that they have democratized publishing and we now […]
Great interview with Gary Vaynerchuk and Brian Elliott on Behind the Brand: How business must adapt to social media
httpvhd://www.youtube.com/watch?v=Fy0ZoAM9YUQ
Six questions asked by Mauricio from Escobar Digital (Australia)
1. What are you currently doing and why is it exciting? First of all THANK YOU for contacting me all the way from Down Under, Mauricio! This is actually a fantastic intro to this interview. You are sitting in Australia and I am sitting in Germany right now. A mutual friend introduced us as he […]
The paradigm shift: Why you better say good bye to the good old ONE WAY street!
I have started my career working inter alia on international marketing campaigns for TV and print. So I learned marketing the old way. I remember the good old times very well. Whenever there was something to communicate, e.g. a product launch, we hired a creative agency, briefed them and expected some creative (and most of […]
What happened to the good old conversation? And why communities have always been around.
Looking at human beings and human behaviour there are a few things that clearly stand out. We always loved social interaction and communication. When not busy hunting our food or securing our reproduction we always liked to communicate, express our opinion, have debates and discuss topics that are important to us. It is part of […]