Technologies change, our basic human needs don`t or like Peter Economides coined it lately at a conference in Cyprus: “Everything has changed. Nothing has changed.” Yes, we are living in a fast changing world. Every day there is a new hot startup or product which facilitates or sometimes complicates our lives. The same counts for […] 
Tag Archives: social media
Winning in Social Media by understanding basic human needs – why Abraham Maslow knew that Facebook will be a success.
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 5)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 5 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 4)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 4 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 3)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 3 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 2)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 2 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 1)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 1 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Managing global social communities: An interview with Eleftherios Hatziioannou for the Marketing Week (Greece)
NATHANIEL HANSEN, CEO OF THE SOCIALIZERS INTERVIEWS Eleftherios Hatziioannou 1. How do enterprises handle the 24-7 nature of online social communities? This is indeed one of the big challenges business have to deal with in a truly globally connected world where people get more and more used to non-stop real-time interaction. When Europe goes to […]
How Mercedes Benz Successfully Uses Social Media to Engage
Season 2 Premiere. Brian Solis talks with Eleftherios Hatziioannou, former Global Social Media Manager at Mercedes-Benz (Currently at s.Oliver as of January 2011).