Brian Solis is one of the leading voices in the space of new media and their impact on the business world. We´ve been in contact over the past few years after speaking at the same event in Germany organized by EUCOM. He did also invite me (Lefti) later to his Revolution Series to discuss my role as change agent at Mercedes-Benz. I truly respect Brian and his work as I have learned a lot from him. It’ s an honour to know him both on a professional and personal level.
When we met again in Austin (Texas) at SXSW 2013 it was my turn to interview him. This time I wanted to know more about his new book: What´s the furure of business – Changing the way business create experiences.
In his book Brian explains how experience design helps your business and how you can harness its power for business growth. He explores how to marry user and customer experience with business leadership in order to create shareable and meaningful experiences for customers. He truly believes that the future of business depends on it.
Watch the recorded interview now: